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Rezo Bragin
Rezo Bragin

Something New



Manohla Dargis of The New York Times called the film "a pleasantly diverting romance ... [in which] the chemistry between the leads is as unmistakable as the setup is contrived ... The lovely Ms. Lathan ... and the similarly attractive Mr. Baker ... don't just look good together; they feel right in sync. Their easy, sensual rapport partly owes something to the generally sure hand of the film's director, Sanaa Hamri, making a fine feature debut, and something else, something indefinable, to the delectable mysteries of two bodies in cinematic motion."[3]




Something New



Roger Ebert of the Chicago Sun-Times rated the film 3 out of four stars and commented, "I found myself unexpectedly moved." He continued, "By the end, Something New delivers all the usual pleasures of a love story, and something more. The movie respects its subject and characters, and is more complex about race than we could possibly expect. With this film and the completely different but also observant Queen Latifah comedy Last Holiday, black women are being paid a kind of attention they deserve but rarely get in the movies."[4]


Steve Persall of the St. Petersburg Times graded the film B and commented, "I like the way Something New presents facets of African-American life seldom seen in mainstream movies, such as the formality and brief funkiness of a debutante cotillion ball, the affluent sophistication making such events important. I like Hamri's approach to material that might be offensive from a solidly black or white perspective. It all makes the foundational sameness of the story easier to take. The basic story isn't new, but telling it this way is really something."[7]


"Something New" opens with cotton-candy titles, arrives in time for Valentine's Day, and is billed as a romantic comedy. OK, it is a romantic comedy, technically, but the romance and the comedy don't arrive easily, and along the way the movie truly is something new: A touching story about a black professional woman facing problems in the workplace and the marriage market. I found myself unexpectedly moved.


By the end, "Something New" delivers all the usual pleasures of a love story, and something more. The movie respects its subject and characters, and is more complex about race than we could possibly expect. With this film and the completely different but also observant Queen Latifah comedy "Last Holiday," black women are being paid a kind of attention they deserve but rarely get in the movies. Yes, and it's fun, too: You'll laugh and maybe you'll have a few tears, that kind of stuff.


Actually, outside of the context of the film for which they were written and recorded, the Hard Day's Night material showed a remarkable growth in the band's range and sound in just a few months. George Harrison's 12-string Rickenbacker guitar, which was the group's biggest sonic innovation in the movie score, was a little reduced in profile without the movie's title track on hand, but it was still present, as was an unprecedented (for a rock & roll group) reliance on acoustic guitar sounds ("And I Love Her," "If I Fell"), and a range of ballads that showed greater emotional depth and seriousness than had been heard from too many rock & roll bands in 1964. And then there were the songs -- "Anytime at All," "Things We Said Today" -- that melded rock & roll with acoustic and low-wattage electric music into something uniquely exciting, although the better-represented showcase movie title track wasn't here, With the rocking "Matchbox" and the exuberant "Slow Down" punching up the middle, Something New gave fans their money's worth and then some, even if it was just a transitional collection in the history that followed.


Notice, we didn't call it education or school? With curiosity and a growth mindset, it's almost impossible not to learn something new every day. That being said, more intentional, directed learning is rewarding and beneficial.


"We really started with the shipping containers at first just to be like, 'Let's try something new,' because obviously the status quo wasn't doing the job," Moers said. "There are other builders out there that are doing the missing middle housing, where they're building in the suburbs and selling them for something that's reasonable. But that's not really what we're trying to get into. We'll leave that to the for-profit developers, and we'll try to navigate in our lane as creative and as innovative as we can."


Innovation, for its part, can refer to something new or to a change made to an existing product, idea, or field. One might say that the first telephone was an invention, the first cellular telephone either an invention or an innovation, and the first smartphone an innovation.


It also explains an apparent paradox: not only am I not afraid to try some new things, I'm often actually eager. As long as I perceive no threat of harm, I like the stimulation of the new. This blog, for example. The benefits writing it has brought me have been wonderful and mostly completely unexpected. Which highlights the reason I try to challenge my fear of new things: it almost always brings me something good.


Many businesses have the luxury of selling familiar items to customers. If you sell coffee, pizza, running shoes or automobiles, for example, people already have a clear idea about what they like. You may be introducing new features and styles, but the basic concept is familiar to everyone. However, you may be introducing something completely new to the marketplace.


As someone who sells mobile marketing services, I have to deal with this issue regularly. While everyone is familiar with mobile devices, many people don't know about mobile marketing via text messaging. This creates a special challenge, one where I not only have to convince people that I'm the best at what I do, but that what I do is relevant and valuable to them in the first place. This has led me to ponder the question: How do you get people to try something completely new? Here are five tactics that I've found helpful.


When you want to explain a new product or service, it helps to compare it to something that's well-known. For example, when I discuss or write about text message marketing, the most natural comparison is to email marketing. Everyone knows about email, so I use that as a frame of reference. The same is true for physical products or even foods. Consider how Steve Jobs and Apple introduced the iPad, which turned out to be one of the company's most successful products. Some of the original promotions of the iPad presented it as a device that's a cross between a smartphone and a laptop.


No matter what you're selling, you have to convey the features and benefits. When it's something that not everyone knows about, it's even more important to emphasize the advantages. Give people a good reason to try your product. Does it solve a particular problem that other products can't solve? I often point out that text messages have a much higher open rate than emails. This addresses a common problem among marketers -- getting people to read their ads.


If people aren't familiar with something, it's extra important to build social proof for it. This can be in the form of reviews and testimonials. Potential customers are often more convinced by comments from other customers than by what you, the business owner, say about your product. For some products, influencer marketing is a good way to introduce a new tool. Getting someone well-known in a field to vouch for your product makes people more comfortable about trying it. In this case, choose someone who's influential among your target audience and provide him or her with a sample.


People have a paradoxical reaction to newness. On the one hand, they have a resistance to trying something unfamiliar. On the other hand, our culture celebrates newness and being among the first to try something. The above points are ways to minimize fears about the new. You can also tap into the appeal: Phrases such as "Be one of the first," "Get in on the ground floor," or "Be part of the leading edge" all express the attractiveness of the latest trends.


When you're introducing a new product, service or business model, you have to be creative and determined to break through people's resistance. At the same time, you can make the newness of your product a virtue, marketing it as the latest and most advanced solution or trend. It often takes extra effort and determination to get people to try something new, but the rewards can be tremendous if you succeed. 041b061a72


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